This book is divided into three parts: Social Behavior, Family and Moral Principles. It introduces over 20 ways Chinese people conduct themselves in society, trying to recount things through cases and display the profound and intricate Chinese culture in a way that is easy to understand. The readers thus can conjure up the whole through a rather small part so as to get a clear view of the character, values and ethical standards of the Chinese people.

Contents
Social Behavior
Mianzi Outweighs All Else
Brotherly Friendship
Chinese Art of Conduct in Playing Mahjong
Different Connotations of "Sorry"
Harmony
To be Modest or Not
The Culture of Eating
The Collective Is Superior to the Individual
A Sense of Propriety
The Concept of Time in the Chinese Culture
Feelings and the Law

Family
Holding Dear the Family
Men and Women Play Different Roles
Marriage Development in China
Child Is Everything
Filial Piety - Chinese Old Tradition

Moral Principles
Diligence
Pragmatism
A Man Stand by His Word
"As You Wish" and "A Combination of External Flexibility and Internal Integrity"
Reserved and Implicit Chinese People

Li Gang, Doctor of Philosophy, Doctoral Tutor, is a professor of Beijing University of Posts and Telecommunications. He mainly researches in the Comparative Study of Eastern and Western Cultures and Social Philosophy. During his study at Cambridge University in England, he was the Chairperson of Cambridge China Forum and Vice Secretary-General of the Chinese Students and Scholars Association. In recent years he directed and completed seven national, provincial research projects, and published more than 70 theses on well-known academic journals of China and abroad in either Chinese or English. The six academic works he published include On Economic Philosophy, On the Price of Social Transformation and Network Culture and etc.